Branding of toffee company named "Taffy"

The challenge is to create a brand for a fictitious toffee shop. The creation of a brand includes inventing a name, slogan, and logo, as well as a branded style for products manufactured by the customer.
I have done work like creating a logo, business cards, branded packaging, menus, and patterns. I chose corporate colors and I also provided an Instagram visual with the proposed logo.